PORTFOLIO

For nearly a decade, I’ve built my career in public relations and integrated communications, helping brands connect with audiences through media, creators, partnerships, experiences, and cultural storytelling. My work has spanned earned media strategy, influencer programs, press materials, events, launches, client relationships, and cross-functional campaign execution, always with a close eye on pop culture, current events, and what will resonate with audiences.

Most recently, I supported the Starbucks Ready-to-Drink team at Edelman, helping bring a multi-partner cultural activation to life across earned media, social, influencer, experiential, content production, and partner workstreams. Before that, I led integrated marketing and communications programs at PAN Communications, translating business priorities into stories people could understand, care about, and share for technology brands including UPS and Amdocs.

Earlier in my career, I spent time at The Walt Disney Company on the HALO collaborations and classic franchise team for Disney Consumer Products, supporting fashion, luxury, and pop culture partnerships tied to some of Disney’s most beloved stories and characters. That experience shaped so much of how I think about brand relevance: the power of nostalgia, the importance of emotional connection, and the magic that happens when great storytelling meets the right cultural moment.

Across agency and in-house settings, I’ve built my career on strong relationships, clear communication, creative thinking, and polished execution. I’m at my best in collaborative environments where ideas move quickly, teams care deeply, and thoughtful communications help shape how people see, feel, and remember a brand.