Senior PR and integrated communications professional with experience across consumer brands, entertainment, lifestyle, social, influencer, and cultural campaigns. Strong at turning brand priorities into media-worthy stories, managing fast-moving workstreams, and keeping clients, creatives, partners, talent, and agency teams aligned.

EXPERIENCE

Senior Account Supervisor, Starbucks Ready To Drink (RTD) | March 2026 - present

Edelman (Contract)

• Lead integrated execution for a Starbucks RTD cultural activation with a fashion designer and fitness app partner, connecting earned media, social, influencer, experiential, and content production into one cohesive campaign

• Manage planning and execution across a content shoot, media event, embargoed press strategy, media materials, and influencer/social workstreams

• Coordinate closely with client stakeholders, creative and production teams, talent, partner agencies, and senior leadership to keep complex, multi-stakeholder workstreams aligned

• Develop earned-first campaign strategy and materials that translate brand priorities into media, creator, partner, and live experience touchpoints

Senior Account Supervisor, Public Relations and Integrated Marketing | May 2023 - January 2026

PAN Communications

• Led integrated communications programs across earned media, influencer marketing, digital content, social strategy, and brand partnerships

• Managed campaign planning across teams, timelines, budgets, deliverables, and client approvals to keep complex work moving from strategy through execution

• Built influencer and digital media strategies, including creator research, campaign planning, performance tracking, and post-campaign analysis

• Developed reporting that connected media, social, influencer, and digital performance to client KPIs and business priorities

• Managed and mentored junior team members across media relations, content development, reporting, and integrated campaign execution

Senior Specialist, Public Relations, Consumer Products, Games and Publishing | August 2022 - May 2023

The Walt Disney Company

• Executed global consumer products PR campaigns for fashion, pop culture, and franchise collaborations tied to Disney100, Disney Classics, and major media properties

• Served as communications lead for consumer products, helping align PR plans across marketing, brand, licensing, and franchise teams

• Developed storylines and press materials across luxury collaborations, apparel, accessories, toys, games, publishing, and experiential products

• Supported press events, trade shows, media tours, influencer programs, and product launches, including media outreach and coverage tracking

• Monitored cultural and industry trends to support reputation management and crisis planning in partnership with Public Affairs

Account Supervisor, Public Relations and Integrated Marketing | April 2022 - August 2022

PAN Communications

• Served as day-to-day client lead, providing strategic counsel and integrated marketing recommendations across active campaign workstreams

• Managed media strategy and newsroom planning, including proactive storytelling, rapid-response pitching, and announcement support

• Oversaw content development for press releases, bylines, contributed articles, executive visibility, and industry reports

• Led digital and influencer campaign execution, using real-time performance insights to refine strategy and improve results

SKILLS

• Integrated Communications: Earned media, brand partnerships, influencer marketing, social strategy, paid media, digital content, executive visibility, experiential activations

• Campaign Strategy & Execution: Cultural activations, product launches, media events, embargo strategy, creator campaigns, cross-functional planning, client counsel

• Social, Influencer & Analytics: Creator identification, audience insights, platform strategy, performance reporting, KPI tracking, ROI analysis, community growth

• Tools & Platforms: Cision, Meltwater, Brandwatch, NetBase, Audiense, Google Analytics, SEMrush, Moz, Sprout Social, Sprinklr, Adobe Creative Cloud, Canva, Final Cut Pro, WordPress, Microsoft Office Suite

• Leadership: Team management, junior staff mentorship, client relationship management, agency partner coordination, senior stakeholder updates

EDUCATION

Boston University | Class of 2018 Bachelor of Science — Mass Communication

College of Communication | Summa Cum Laude